What does Pokemon Go have to do with the arts? Well, a lot apparently. One of the main problems that the arts currently faces is how to get people out of their house and into the real world. Pokemon Go, with a download that takes about ten minutes, does just that. But ultimately, how does it do it? Well, it's about going to a place and finding a small monster right. What is it using to make this happen? It's using technology for maps. Part Geocaching, Part Video Game and Part Urban Exploration. It's combining things that we already have around us in a new and magical way that instantly connect with a large group of dedicated fans. So it takes a market that already likes something and connects it to a market that really should like something. Basically, it allows people to connect with each other. And it augments our reality. Right. It changes things that are around us into things that might be around us. Makes the ordinary fantastical. The brilliance of this is something that I think the arts are lacking. The question has been, "How do we connect with millenials?" when the answer has been right in front of our face. In fact, they are screaming what they like. And we have to make the jump to make it happen.
The arts can learn a lot from Pokemon Go! and technology like this. They can truly take things that we love and make them a reality. A virtual wonderland that is limited only by your imagination!
How do you think that Pokemon Go type apps will help the arts?